Responsible Tourism Marketing 3 Day Course
Last Updated: 22nd December, 2009

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Responsible Tourism Marketing 3 Day Course By Xavier Font 22nd December, 2009

Responsible Tourism Marketing 3 Day Course

What is green marketing and what greenwashing? How do you maximise the commercial opportunities out of the interest in sustainable tourism, without compromising your ethics?

This course teaches marketing to responsible entrepreneurs, and also how to genuinely change products to be responsible. Our intensive course and distance learning manual help you answer these questions. Our work with industry, associations and destinations looks at:

- how can all types of tourism companies develop more sustainable products as market opportunities

- how can firms use their responsible tourism practices for marketing advantages

Our intensive teaching is collaborative and participative. We have between 12 and 20 participants to have meaningful discussions and reflection. You aren't talked at, the aim here is to develop a shared understanding that leads to change in practice. The quality of participants usually means collaborative learning continues well beyond the schedule- both during the teaching and well beyond our meeting in Leeds!

The printed learning manual is thorough, up to date and relevant. This is not the result of cutting and pasting definitions and old case studies from other books. We include here the contents page so you get a sense of what is covered and how much space we dedicate to each point.

The course is open to professionals either as part of our MSc responsible tourism management, or as a single intensive course.

To find out more about prices and what you can expect email us at x.font@leedsmet.ac.uk 

To register and make a payment, please click here

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