Tourism behind other industries in accepting climate responsibility
By Xavier Font
8th July, 2008

Travel and tourism are behind other sectors in accepting their corporate responsibility towards climate change. 34% of businesses believe travel has a role to play in controlling global warming and 70% say to not understand the implications of climate change.

The increased pressure on travel industry to do something about the environment is generating polarised responses, and ICRT wants to play a role in action oriented problem solving. Travel businesses are threatened by climate change according to 54% of respondants, yet 64% believe that global warming presents opportunities as well as threats. The challenge for firms in the next five years is to understand how they need to change their product porfolio to look at climate change both from a risk management and a competitive advantage perspectives simultaneously.