We recognise that tourism is a market driven, primarily private sector, activity and we work closely with businesses; both directly contracted by individual companies and indirectly engaging with the private sector in the UK and abroad through multi-stakeholder partnerships. . In 1999 Harold Goodwin worked with the Association of Independent Tour Operators (AITO) to develop their responsible tourism policy which broke new ground in the UK and led to the widespread adoption of responsible tourism business strategies in the UK. Harold was for several years Responsible Tourism Adviser to AITO and has worked with Exodus, The Adventure Company, i-to-i, Saga and Small Luxury Hotels to develop business strategies which are consistent with responsible tourism principles and profitability.

• Marketing sustainable tourism products coaching incoming tour operators of the Lao Association of Travel Agents
• Tour operator sustainability training for sustainable supply chain management and supplier development, for the UK and Dutch tour operator associations, and Austrian and Spanish governments, funded by the EU
• Work with tour operators in the UK on responsible tourism policies
• Harold Goodwin was co-founder of www.responsibletravel.com although he sold his interest in the company some years ago