Kerala, India

ICRT Kerala

The Kerala Institute of Tourism and Travel Studies (KITTS), established in 1988 was placed as nodal agency for implementing Responsible Tourism (RT) initiatives in Kerala, India in 2011. Within a short span of time, the institute has succeeded in creating visible and measurable results in the identified destinations in the state. The overwhelming success of the project at Kumarakom in Kerala has enable  the Department of Tourism to bag the prestigious Ulysses Award for Innovation in Public Policy and Governance in 2013. Concurrently, the experience of Kerala has been placed and discussed in various national and international forums. With a view to strengthen sustainable development of tourism, the institute felt the need for strengthening the theoretical and practical aspects related to tourism development. A separate division – Centre for Responsible Tourism – was established at KITTS in 2012. The declared objectives of the Centre include research, consultancy, MDP programmes, Internship for students pursuing higher studies in tourism, organising conferences and seminars, handholding community initiatives, bringing out publications and awareness building to stakeholders giving specific focus on Responsible Tourism. On 5th November 2014, KITTS was affiliated as the Kerala Chapter of ICRT at the World Travel Mart, London.


Email Contacts:

Dr. Rajashree Ajith, Director, KITTS:

Saroop Roy B. R., Co-ordinator, Centre for Responsible Tourism :